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avatar for Dustin DiTommaso

Dustin DiTommaso

Mad*Pow
SVP Behavior Change Design
Boston, Massachusetts
Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted behavior change interventions, products, and services. His client portfolio includes partnerships with a range of innovative start-ups, non-profits, government agencies, and Fortune 500 companies across domains; including healthcare, financial services, education, and social impact.

Dustin got his start at the pioneering MIT Media Lab and Center for Advanced Visual Studies collaborative -- Botticelli Interactive -- where he spent five years working on bleeding-edge, immersive experiences for cultural learning and enrichment, followed by a transition to designing motivational affordances in primary through advanced-degree educational technology and online courseware at VPG integrated media. In 2009, he joined Mad*Pow with the mission to help organizations develop person-centered offerings for improving wellbeing and positive functioning.

Dustin is a founding member of the U.S. Behavioral Science and Policy Association, scientific committee member of University College London’s Centre for Behaviour Change, contributor to UCL-CBC ‘s Theories & Techniques working group and a member of the European Health Futures Foundation.

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