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Wednesday, April 1 • 9:00am - 12:00pm
Experience Strategy: Storytelling, Journey Mapping, and Service Design FULL

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Before you can build any new service, you must clearly envision the user experience and be able to clearly translate the meaning and intent behind every interaction. But that experience will always fall short if you don’t have a clear understanding of your system capabilities and infrastructure limitations. In this workshop, we’ll learn how journey maps and service blueprints can help us collaborate to define a vision, diagram the story of the solution and evaluate the impact of change. 

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avatar for Ebae Kim

Ebae Kim

Strategy Storyteller, Mad*Pow
Ebae is Mad*Pows Strategy Story teller who previously worked at Filament Games, where she coordinated with the engineering team to create game-ready assets and functional, polished UI interfaces. Ebae has also worked as a freelance artist, creative director, and game designer on various projects over the last seven years. | | Ebae earned a Bachelor of Fine Arts degree in Illustration from the Rhode Island School of Design. Her work has been... Read More →
avatar for Samantha Louras

Samantha Louras

Senior Experience Strategist, Mad*Pow
Samantha started her professional career as a photographer, then found her way back to business school for an MBA and an MS in Human Factors in Information Design, both from Bentley University. The harmony of art and business ultimately led her to Mad*Pow, where she thrives on transforming complex problems into strategic direction for new or improved experiences. In a world where service has become a commodity, differentiation is achieved... Read More →
avatar for Jonathan Podolsky

Jonathan Podolsky

Experience Strategy Director, Mad*Pow
Jonathan Podolsky has what he calls “Idle Hand Syndrome.” His garage-turned-workshop currently houses a homebuilt electric motorcycle, an automatic rainwater collection system, and a pneumatic ski-press (for those days when you really, really feel like laminating your own pair of skis.) | | Jonathan holds a Masters in Architecture from Norwich University in Vermont. When he’s not tinkering in the garage, he is an Experience... Read More →

Wednesday April 1, 2015 9:00am - 12:00pm

Attendees (30)

Waitlist (2)