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Wednesday, April 1 • 9:00am - 5:00pm
Beyond Gamification: Designing Behavior Change Games LIMITED

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Limited Capacity seats available

Playing games is the prototypical example for an intrinsically motivating activity, and motivation in health care is a pivotal issue. Each year, billions of dollars are spent to move our behaviors in a healthier direction to avert crises such as obesity, diabetes, cardiovascular disease, and other costly and painful afflictions. Leveraging motivational dynamics in gameplay to energize and sustain people through behavior change is a challenging yet, profound, solution.

Participants in this hands-on workshop will learn the mechanics of clinically tested behavior change interventions as well as the techniques game designers use to motivate, engage, and reward players through a game’s life cycle. A practical, step-by-step methodology will be introduced and built upon throughout the session, resulting in a scalable framework and process for designing playful and practical behavior change games.

Upon completion of the workshop, participant teams will have designed (and pitched) structured behavior change games, collaboratively learning how to craft game objectives that facilitate change, proper goal-setting, optimal challenge and reward patterns, feedback loops and skill cycles, leveraging social influence and community dynamics, applying metaphor and theme, breakthrough brainstorming, game balancing and play-testing techniques.

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avatar for Dustin DiTommaso

Dustin DiTommaso

SVP, Behavior Change, Mad*Pow
Dustin merges design with motivational psychology and technology to help people change their lives. At Mad*Pow, Dustin is involved with the study and application of behavioral science, motivational psychology and human-computer interaction to the design of technology-assisted behavior... Read More →

Wednesday April 1, 2015 9:00am - 5:00pm EDT

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