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Wednesday, April 1 • 9:00am - 12:00pm
Choosing the Right UX Research Method for Your Project LIMITED

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Limited Capacity seats available

It’s very easy for User Experience researchers to get stuck in the rut of using your favorite research methods for gathering information and getting user feedback. But, are you really gathering the best information that you can? Or are there other methods that are better suited for your project’s specific needs?

Or, if you’re just starting out – how do you know whether you should conduct interviews, run a survey or a card sort, or something different all together?

Don’t stress – we’ll walk you through the process of clarifying your research goals to make sure that you focus on the right problems. Then we’ll discuss several methods for initial information gathering – ethnography, interviews, surveys, diary studies, collaging, card-sorting, and focus groups, along with their strengths and weaknesses and what situations they are best suited for. You’ll work with other participants on several exercises along the way. We’ll wrap up the day with a structured method to help you select the best methods and a final, overarching exercise.

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avatar for Dan Berlin

Dan Berlin

Managing Director, Experience Research, Mad*Pow
Dan performs both traditional and novel user experience research techniques. All Mad*Pow's client engagements are varied; Dan helps determine which research activities are the most appropriate and will collect the most usable data for a particular project.After seven years working... Read More →
avatar for Susan Mercer

Susan Mercer

Experience Research Director, Mad*Pow
Susan is an Experience Research Directer at Mad*Pow, coming from Bentley University, where she worked in the Design and Usability Center, while earning her M.S. in Human Factors in Information Design. Prior to that, she worked as a Product Manager for Constant Contact. Susan is an... Read More →

Wednesday April 1, 2015 9:00am - 12:00pm

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