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Saturday, March 28
 

9:30am

HxRefactored Pre-Conference Boston Code-A-Thon
Limited Capacity seats available

SPONSORED BY ALLSCRIPTS, VALIDIC, POKITDOK

HxRefactored is focused on improving health experiences through technology and design. This year in Boston, Health 2.0 is hosting a pre-conference Code-A-Thon to encourage the development of new technology tools to improve the healthcare space and lower health care costs.

Developers, designers, health care professionals, biz dev and entrepreneurs will join forces for 2 days of rapid prototyping and creative health-hacking. Participants come for data, direction, diverse collaborators, delicious food, and prizes, and potentially, the beginning of a product or even their next big venture.

Don’t miss out on this great way to meet other innovators and hone your skills for a chance to win cash prizes. Winners from previous Health 2.0 Code-A-Thons have gone on to raise funding, start businesses, receive grants, pilot their technologies and even acquire customers.

Register now! 


Saturday March 28, 2015 9:30am - 9:00pm
Mad*Pow's Boston office 179 Lincoln St. Boston, MA 02111
 
Sunday, March 29
 

9:00am

HxRefactored Pre-Conference Boston Code-A-Thon (Day 2)
Limited Capacity seats available

SPONSORED BY: ALLSCRIPTS, VALIDIC, POKITDOK

HxRefactored is focused on improving health experiences through technology and design. This year in Boston, Health 2.0 is hosting a pre-conference Code-A-Thon to encourage the development of new technology tools to improve the healthcare space and lower health care costs.

Developers, designers, health care professionals, biz dev and entrepreneurs will join forces for 2 days of rapid prototyping and creative health-hacking. Participants come for data, direction, diverse collaborators, delicious food, and prizes, and potentially, the beginning of a product or even their next big venture.

Don’t miss out on this great way to meet other innovators and hone your skills for a chance to win cash prizes. Winners from previous Health 2.0 Code-A-Thons have gone on to raise funding, start businesses, receive grants, pilot their technologies and even acquire customers.

Register now!


Sunday March 29, 2015 9:00am - 4:00pm
Mad*Pow's Boston office 179 Lincoln St. Boston, MA 02111
 
Wednesday, April 1
 

9:00am

Choosing the Right UX Research Method for Your Project
Limited Capacity seats available

It’s very easy for User Experience researchers to get stuck in the rut of using your favorite research methods for gathering information and getting user feedback. But, are you really gathering the best information that you can? Or are there other methods that are better suited for your project’s specific needs?

Or, if you’re just starting out – how do you know whether you should conduct interviews, run a survey or a card sort, or something different all together?

Don’t stress – we’ll walk you through the process of clarifying your research goals to make sure that you focus on the right problems. Then we’ll discuss several methods for initial information gathering – ethnography, interviews, surveys, diary studies, collaging, card-sorting, and focus groups, along with their strengths and weaknesses and what situations they are best suited for. You’ll work with other participants on several exercises along the way. We’ll wrap up the day with a structured method to help you select the best methods and a final, overarching exercise.

Register now! 


Speakers
avatar for Dan Berlin

Dan Berlin

Managing Director, Experience Research, Mad*Pow
Dan performs both traditional and novel user experience research techniques. All Mad*Pow's client engagements are varied; Dan helps determine which research activities are the most appropriate and will collect the most usable data for a particular project. | | After seven years working... Read More →
avatar for Susan Mercer

Susan Mercer

Experience Research Director, Mad*Pow
Susan is an Experience Research Directer at Mad*Pow, coming from Bentley University, where she worked in the Design and Usability Center, while earning her M.S. in Human Factors in Information Design. Prior to that, she worked as a Product Manager for Constant Contact. Susan is an... Read More →


Wednesday April 1, 2015 9:00am - 12:00pm
Griffin

9:00am

Experience Strategy: Storytelling, Journey Mapping, and Service Design
Limited Capacity seats available

Before you can build any new service, you must clearly envision the user experience and be able to clearly translate the meaning and intent behind every interaction. But that experience will always fall short if you don’t have a clear understanding of your system capabilities and infrastructure limitations. In this workshop, we’ll learn how journey maps and service blueprints can help us collaborate to define a vision, diagram the story of the solution and evaluate the impact of change. 

Register now!

Speakers
avatar for Ebae Kim

Ebae Kim

Strategy Storyteller, Mad*Pow
Ebae is Mad*Pows Strategy Story teller who previously worked at Filament Games, where she coordinated with the engineering team to create game-ready assets and functional, polished UI interfaces. Ebae has also worked as a freelance artist, creative director, and game designer on... Read More →
avatar for Samantha Louras

Samantha Louras

Senior Experience Strategist, Mad*Pow
Samantha started her professional career as a photographer, then found her way back to business school for an MBA and an MS in Human Factors in Information Design, both from Bentley University. The harmony of art and business ultimately led her to Mad*Pow, where she thrives on transforming... Read More →
avatar for Jonathan Podolsky

Jonathan Podolsky

Experience Strategy Director, Mad*Pow
Jonathan Podolsky has what he calls “Idle Hand Syndrome.” His garage-turned-workshop currently houses a homebuilt electric motorcycle, an automatic rainwater collection system, and a pneumatic ski-press (for those days when you really, really feel like laminating your own pair... Read More →


Wednesday April 1, 2015 9:00am - 12:00pm
Burroughs

9:00am

Master Class in U.S. Health Care Policy
Limited Capacity seats available

Technology and Policy are working in an increasingly symbiotic relationship as we, as consumers and innovators, pave the way for higher standards within our health care system. While many recent Policy changes, such as the ACA, are superficially understood, there are nuances embedded that deeply affect the underlying infrastructure of how technology will be required to adapt. Join the experts who will breakdown privacy regulations, what the ACA means for you, and the alphabet soup that is HIPAA, ACOs, and the FDA.

Register now! 

Speakers
avatar for Matthew Holt

Matthew Holt

Co-Chairman and Co-Founder, Health 2.0
Matthew Holt, Co-Chairman, spent the 1990s learning from the best to be a health care futurist at Institute for the Future, and a survey researcher at Harris Interactive. In the early 2000s he spent time at a PHR start-up, but since he’s been the Founder of (and now occasional author... Read More →
avatar for Deven McGraw

Deven McGraw

Partner, Manatt, Phelps, and Philips
Deven McGraw is a partner in the health care practice of Manatt, Phelps & Phillips, LLP. She provides legal, regulatory and strategic policy and business counsel to health care providers, payers and other health care organizations with respect to the adoption and implementation of... Read More →
avatar for Kavita Patel

Kavita Patel

Managing Director, The Brookings Institution
Dr. Kavita Patel is the Managing Director of Clinical Transformation at the Engelberg Center for Healthcare Reform. Dr. Patel leads research on delivery system reform, health care financing, physician payment reform, and health care workforce development. Dr. Patel is also a practicing... Read More →


Wednesday April 1, 2015 9:00am - 12:00pm
Carlton

9:00am

Beyond Gamification: Designing Behavior Change Games
Limited Capacity seats available

Playing games is the prototypical example for an intrinsically motivating activity, and motivation in health care is a pivotal issue. Each year, billions of dollars are spent to move our behaviors in a healthier direction to avert crises such as obesity, diabetes, cardiovascular disease, and other costly and painful afflictions. Leveraging motivational dynamics in gameplay to energize and sustain people through behavior change is a challenging yet, profound, solution.

Participants in this hands-on workshop will learn the mechanics of clinically tested behavior change interventions as well as the techniques game designers use to motivate, engage, and reward players through a game’s life cycle. A practical, step-by-step methodology will be introduced and built upon throughout the session, resulting in a scalable framework and process for designing playful and practical behavior change games.

Upon completion of the workshop, participant teams will have designed (and pitched) structured behavior change games, collaboratively learning how to craft game objectives that facilitate change, proper goal-setting, optimal challenge and reward patterns, feedback loops and skill cycles, leveraging social influence and community dynamics, applying metaphor and theme, breakthrough brainstorming, game balancing and play-testing techniques.

Register now! 


Speakers
avatar for Dustin DiTommaso

Dustin DiTommaso

SVP, Behavior Change, Mad*Pow
Dustin merges design with motivational psychology and technology to help people change their lives. At Mad*Pow, Dustin is involved with the study and application of behavioral science, motivational psychology and human-computer interaction to the design of technology-assisted behavior... Read More →


Wednesday April 1, 2015 9:00am - 5:00pm
Lewis

12:00pm

Indiegogo Life Lunch & Learn
"Designing access to funds for the medical community"

The first major crowdfunding campaign for medical expenses was back in 2010 when a group of journalists used Indiegogo to fund a kidney transplant for a humanitarian named Pastor Marion. In December 2014, Indiegogo launched a dedicated site, Indiegogo Life, for individuals
raising money for emergencies, medical expenses, celebrations and other life events. During this Lunch & Learn, we will explore how this global crowdfunding platform evolved their product to meet the needs of a health and patient-centric audience.

Speakers
avatar for Breanna DiGiammarino

Breanna DiGiammarino

Co-Head, Indiegogo Life
Breanna DiGiammarino is the founding Co-Head of Indiegogo Life, the easy way to raise funds for yourself or someone you love.  Whether it’s for college tuition, veterinary bills, adoption costs or medical care, Indiegogo Life is here to help through all of life’s challenges and... Read More →
avatar for An Yu

An Yu

User Experience Designer, Indiegogo Life
An Yu is a user experience designer who enjoys designing solutions that help solve real human and social problems. At Indiegogo, she empowers people to fund causes ranging from medical bills to community projects to tuition expenses. An holds a B.S. in Cognitive Science-Human... Read More →



Wednesday April 1, 2015 12:00pm - 1:00pm
Ballroom E

12:00pm

Allscripts Lunch & Learn
Grab some grub and join Allscripts for a dive into their API and growing app marketplace. Explore new ways you leverage Allscripts open source code to build and innovate health care. 


Wednesday April 1, 2015 12:00pm - 1:30pm
Ballroom C

1:00pm

Mad*Pow Lunch & Learn
Grab some grub and join Mad*Pow to learn their tips and tricks in design, development, user experience and more.


Wednesday April 1, 2015 1:00pm - 1:30pm
Ballroom D

1:30pm

HxRefactored Kick-Off
Mad*Pow and Health 2.0 have joined forces once again to bring you HxRefactored, the premier event for designers and developers in health.  Indu Subaiya and Matthew Holt from Health 2.0 kick off our two-day event in Boston.

Speakers
avatar for Matthew Holt

Matthew Holt

Co-Chairman and Co-Founder, Health 2.0
Matthew Holt, Co-Chairman, spent the 1990s learning from the best to be a health care futurist at Institute for the Future, and a survey researcher at Harris Interactive. In the early 2000s he spent time at a PHR start-up, but since he’s been the Founder of (and now occasional author... Read More →
avatar for Indu Subaiya

Indu Subaiya

CEO and Co-Founder, Health 2.0
Indu Subaiya is the co-host, Executive Producer and CEO of Health 2.0, the leading conference and media platform for digital health technology. Her guests have included Jillian Michaels, Elizabeth Cohen, Clay Shirky, Tim O’Reilly, Thomas Goetz, Aneesh Chopra and hundreds of other... Read More →


Wednesday April 1, 2015 1:30pm - 1:45pm
Main Stage

1:45pm

John Brownstein - Keynote
John Brownstein, Ph.D. is an Associate Professor at Harvard Medical School and directs the Computational Epidemiology Group at the Children’s Hospital Informatics Program in Boston. He was trained as an epidemiologist at Yale University. Overall, his research agenda aims to have translation impact on the surveillance, control and prevention of disease. He has been at the forefront of the development and application of public health surveillance including HealthMap.org, an internet-based global infectious disease intelligence system. The system is in use by over a million people a year including the CDC, WHO, DHS, DOD, HHS, and EU, and has been recognized by the National Library of Congress and the Smithsonian. Dr. Brownstein has advised the World Health Organization, Institute of Medicine, the US Department of Health and Human Services, and the White House on real-time public health surveillance. 

Speakers
avatar for John Brownstein

John Brownstein

Associate Professor, Harvard Medical School
John Brownstein, Ph.D. is an Associate Professor at Harvard Medical School and directs the Computational Epidemiology Group at the Children’s Hospital Informatics Program in Boston. He was trained as an epidemiologist at Yale University. Overall, his research agenda aims to have... Read More →


Wednesday April 1, 2015 1:45pm - 2:05pm
Main Stage

2:05pm

2:10pm

Darshan Mehta - Keynote

Dr. Mehta received his BA in Biology from Illinois Wesleyan University and an MD from University of Texas-Southwestern Medical School. He completed his residency in Internal Medicine at University of Illinois-Chicago Hospital. He completed a clinical research fellowship in complementary and integrative medicine at the Harvard Medical School Osher Research Center (now based at the Beth Israel Deaconess Medical Center Division of General Medicine), during which he received a Master of Public Health degree from the Harvard School of Public Health.

He is presently the Medical Director of the Benson-Henry Institute for Mind Body Medicine at Massachusetts General Hospital, and Associate Director of Education for the Osher Center for Integrative Medicine at Brigham & Women’s Hospital and Harvard Medical School.  His educational and research interests include curricular development in complementary and integrative medical therapies, mind/body educational interventions in health professions training, and promotion of professionalism in medical trainees. He directs medical student and resident rotational experiences in integrative medicine for BHI-MGH and the Osher Center for Integrative Medicine.  Dr. Mehta sees patients in a consultative role for use of complementary and integrative medical therapies, as well as mind/body interventions for stress management and stress reduction.

Dr. Mehta is an Instructor in Medicine at Harvard Medical School. He is also active in the Massachusetts Medical Society, and is a member of the American College of Physicians.  Dr. Mehta is a diplomate of the American Board of Holistic Medicine, and has completed professional training in mindfulness-based stress reduction at the University of Massachusetts Medical School.


Speakers
avatar for Darshan Mehta

Darshan Mehta

Medical Director, Massachusetts General Hospital
Dr. Mehta received his BA in Biology from Illinois Wesleyan University and an MD from University of Texas-Southwestern Medical School. He completed his residency in Internal Medicine at University of Illinois-Chicago Hospital. He completed a clinical research fellowship in complementary... Read More →


Wednesday April 1, 2015 2:10pm - 2:30pm
Main Stage

2:40pm

Coffee Break
Re-caffinate on your way to an afternoon of parallel sessions that will surely give you all the smarts to bring into Day Two of HxRefactored.

Wednesday April 1, 2015 2:40pm - 3:00pm
Main Foyer

3:00pm

Dollars and Sense: The Business of Health Care
It is no shock that the health care industry is booming and about to boom even bigger.  In 2014, we saw record breaking investment in the health care industry, closing the year at just over 4.36 billion. Courting VC's is no longer the only way to get on the map - many hospital groups are also putting skin in the game by launching incubator programs.  The industry saw freshman start ups touch the triple digit mark, which begs the question: who is really succeeding in this cacophony of funding and innovation? The Business of Health Care is going to decipher the economics of these influxes, evaluate business models that are working and why, and examine the multitude of players, including non-clinical roles, being introduced into the sector.

Speakers
avatar for Ward Detwiler

Ward Detwiler

Project Manager, Henry Ford Innovations
Ward Detwiler is a Project Manager with Henry Ford Health System Innovations, which leverages the system’s intellectual assets to develop commercial and mission based solutions to the world’s most pressing healthcare problems. With a background in early stage venture development... Read More →
avatar for Matthew Holt

Matthew Holt

Co-Chairman and Co-Founder, Health 2.0
Matthew Holt, Co-Chairman, spent the 1990s learning from the best to be a health care futurist at Institute for the Future, and a survey researcher at Harris Interactive. In the early 2000s he spent time at a PHR start-up, but since he’s been the Founder of (and now occasional author... Read More →
avatar for Kevin Riley

Kevin Riley

Principal, Imagine.Go
Kevin started Kevin Riley & Associates Health Model Innovation consultancy in 2006 to help companies with the convergence of health care and the consumer. He founded and was CEO of a national health care retail company, played leadership roles for several national retail health start-ups... Read More →
avatar for Krishna Yeshwant

Krishna Yeshwant

Partner, Google Ventures
Dr. Krishna Yeshwant is a physician, programmer, and entrepreneur who has been working with Google Ventures since its inception. He first joined Google as part of the New Business Development team. Prior to Google he helped start an electronic data interchange company that was acquired... Read More →


Wednesday April 1, 2015 3:00pm - 5:00pm
Commonwealth C

3:00pm

Plug-Ins for Providers: Designing for Clinical IT
It’s no secret that old-school clinical IT tools have a bad rep for being clunky and less-than-elegant. Luckily, there is an entire innovation community dedicated to giving them the make-over they so desperately deserve. Remembering that the consumer isn’t the only end-user, that provider teams need communication platforms that don’t include post-it notes, and that clinicians shouldn't be reduced to data-entry specialists, hear from speakers who are designing specifically with the clinical setting in mind. 

Moderators
avatar for Paul Kahn

Paul Kahn

Experience Design Director, Mad*Pow
Paul has been working professionally with digital information for many years, specializing in solving large information problems. The name for what he does keeps changing – hypertext research, information design, digital design, information architecture, user experience. But whatever... Read More →

Speakers
avatar for Jeff Belden

Jeff Belden

EHR Usability Evangelist and Family Physician, TooManyClicks
Jeff Belden MD is a family physician and Professor at the University of Missouri – Columbia. He works on EHR innovation projects at the Tiger Institute, a technology collaborative between the University of Missouri and Cerner Corporation. At the conference, he will describe the... Read More →
avatar for Tobias Hauner

Tobias Hauner

Director, UX Design, athenahealth
Tobias is Director of User Experience Design at athenahealth. He has | joined the company in 2009, and has most recently been working on | population health solutions. His design team worked on a care management | solution that supports nurses in monitoring and setting up care plans... Read More →
avatar for Mark Kamensek

Mark Kamensek

Principal Human Factors Engineer, Medtronic
Mark Kamensek is a Principal Human Factors Engineer at Medtronic where he leads teams on multiple cross-functional projects in the Respiratory & Monitoring Solutions division. With more than 15 years experience in development, design, and strategic planning for web based technologies... Read More →
avatar for Gretchen Mendoza

Gretchen Mendoza

Design Strategist, UPMC Technology Development Center
Gretchen Mendoza is a researcher, designer and strategist at the UPMC Technology Development Center (TDC), who works with diverse teams to deliver health care in new ways. Gretchen’s portfolio spans physical, digital, and service platforms, including the design of user experience... Read More →
avatar for Shiv Rao

Shiv Rao

Cardiologist, University of Pittsburgh Medical Center
Shiv is a cardiologist at the academic hub of the University of Pittsburgh Medical Center (UPMC). He also exercises a technology background at the UPMC Technology Development Center (TDC) where he works as a physician advisor for products aimed at optimizing experiences and outcomes... Read More →


Wednesday April 1, 2015 3:00pm - 5:00pm
Ballroom D

3:00pm

Health Literacy and Equity
If knowledge is power, then heath technology clearly benefits those in the know as “the healthy and wealthy” buy Fitbits, log into health care portals and track their calories via smartphone. How can we use design to better serve the health needs of the underserved? In Health Literacy and Equity, we explore the challenge of helping people from all socio-economic levels become aware of their health risks, understand the benefits of nutrition and exercise, and better manage chronic conditions. Progress lies in moving beyond clear communication to developing new tools and approaches that are not just easy to understand, but compelling, engaging, and human.

Moderators
avatar for Chris Hass

Chris Hass

SVP, Experience Design, Mad*Pow
Chris finds everything interesting and nothing impossible, which works out great for clients and badly for his free time. Chris brings thirteen years of experience in human factors research, user interface design and accessibility in the development of innovative user experience... Read More →

Speakers
avatar for Lisa Gualtieri

Lisa Gualtieri

Assistant Professor, Tufts University School of Medicine
Lisa Gualtieri, PhD, ScM is an assistant professor at Tufts University School of Medicine in the Department of Public Health and Community Medicine. She directs the certificate program in Digital Health Communication and her courses include Social Media and Health and Digital Strategies... Read More →
avatar for Mary Ann Petti

Mary Ann Petti

User Experience Research Manager, CommunicateHealth
Mary Ann is a project manager and lead user researcher for CommunicateHealth clients. The interest she has in people, in their motivations, is genuine. Mary Ann has a desire to understand what makes people tick — and to create information and experiences that meet their needs. Whether... Read More →
avatar for Madeleine Rothberg

Madeleine Rothberg

NCAM Project Director, National Center for Accessible Media
Madeleine works to ensure that technology is accessible to all users, including people with disabilities. She focuses on providing access to multimedia and information technology both through directly accessible solutions such as captions, talking software, and audio description... Read More →
avatar for Alan Joseph Williams

Alan Joseph Williams

Designer, Code for America
Alan is the product designer and user researcher at Code for America's Health Lab, which develops digital services for Californians eligible for or enrolled in social services like SNAP and Medicaid. In 2015, the Health Lab is focused on improving the SNAP participation rate in California—which... Read More →


Wednesday April 1, 2015 3:00pm - 5:00pm
Commonwealth B

3:00pm

Patient-Centered Design: Core Values in Health Care
In many ways, our health care system become more of a “sick care” system. When people are treated as transactions, and systems are designed by legislation, then technology and workflows become ineffectual and seemingly impossible to change. How can we design a new ecosystem of care, with people at its center? In this session, we’ll explore true patient-centric design — not just interface or product design, but the entire experience. This includes reexamining the health care journey, using design and right-brain thinking to solve business problems, and making empathy, understanding, and wellbeing our ultimate goals.

Moderators
avatar for Jamie Thomson

Jamie Thomson

Senior Experience Designer, Mad*Pow
Jamie is inspired to change the world through research-driven design. At Mad*Pow, she helps clients craft a clear vision for the future of their products and services, and then execute on that vision through elegant interaction design and robust information architecture. She takes... Read More →

Speakers
avatar for Kate Brigham

Kate Brigham

Design Director, PatientsLikeMe
Kate is the Design Director at PatientsLikeMe, an online patient network where patients can connect with others who have the same condition, track and share their own experiences, and learn from other patients like them. In the process, they generate data about the real-world nature... Read More →
avatar for Eric Meyer

Eric Meyer

Co-Founder, An Event Apart
Eric Meyer is an author, speaker, blogger, sometime teacher, and co-founder of An Event Apart, the design conference for people who make web sites. He’s been working on the Web since 1993 and still finds it utterly compelling. His experiences within the medical industry as a patient... Read More →
avatar for Toni Pashley

Toni Pashley

VP, Product, Sharecare
Toni Pashley is the VP of Product and User Experience at Sharecare where she leverages her professional background in design and technology to create digital health products that use a human-centered design approach. For HxRefactored Toni will be presenting a case study of Sharecare’s... Read More →
avatar for Catherine Rose

Catherine Rose

Senior Manager, Healthcare, Philips
As Senior Segment Manager for Healthcare, Catherine leads multidisciplinary teams to transform space with light. Since 2012, Catherine has led all global activities for LightAide, an LED system for children with low vision and other special needs. Beyond LightAide, Catherine’s daughter... Read More →


Wednesday April 1, 2015 3:00pm - 5:00pm
Ballroom C

3:00pm

Playing Well With Others: Interoperability and Data Standards
If you’ve been to Health 2.0 before, you’ve seen the slides with our three-fold definition, the one that includes the requirement that Health 2.0 technologies must play well with others. Interoperability lives as a pillar of this definition because tearing down existing silos is key to creating an elegant new system of data exchange. Hear from the experts who are holding interoperability to higher standards.

Moderators
avatar for Charles Boicey

Charles Boicey

Enterprise Analytics Architect, Stony Brook Medicine
Charles is a registered nurse who transitioned into technology-enabled processes for healthcare. Today, he is an Enterprise Analytics Architect at Stony Brook, and is an evangelist for standardized data elements within clinical systems. He uses technology to drive daily operations... Read More →

Speakers
avatar for Devin Goodman

Devin Goodman

Co-Founder, Doctrly
avatar for Shahid Shah

Shahid Shah

CEO, Netspective
Shahid Shah is a Government 2.0, Health IT, Medical Device Integration software expert with over 22 years of technology strategy, software engineering, entrepreneurship, speaking, and writing experience. He is a consultant to various federal agencies on IT matters and helped design... Read More →
avatar for Micky Tripathi

Micky Tripathi

CEO, Massachusetts eHealth Collaborative


Wednesday April 1, 2015 3:00pm - 5:00pm
Ballroom E

5:00pm

Dance Party

HxRefactored wouldn't be a health conference if we didn't practice what we preach.  We are bringing movement and dance to the HxRefactored stage!  Robin Zander (Design for Dance, Stanford) and Amy Li (Dance4Healing) will be incorporating opportunities to move throughout the event, from stretch breaks between Keynote presentations, to a Dance Workshop during the Kick-Off Reception on April 1st (all levels, low impact). Make sure to bring your fitness tracker!


Speakers
avatar for Amy Li

Amy Li

Founder, Dance4Healing
Amy Li leads the integrative health startup, Dance4Healing, which inspired by her own fight against stage IV cancer, utilizes artificial intelligence and behavior design to connect dance teachers to patients, recommend personalized music and dance, and create dance buddies and patient... Read More →
avatar for Robin Zander

Robin Zander

Design for Dance, Director
Robin is the Director of Design for Dance, which was founded by BJ Fogg and the Stanford University Persuasive Technology Lab to study and implement dance as a tool to maximize lifelong health outcomes. At HxRefractored Robin hopes turn the study of health and behavior design into... Read More →


Wednesday April 1, 2015 5:00pm - 6:00pm
Commonwealth A

5:00pm

Designers Oath
The Designer’s Oath is a collaborative effort bringing together designers to create a collective Oath defining our ethics. Make it official and sign the Designers Oath at HxRefactored.

Speakers
avatar for Samantha Dempsey

Samantha Dempsey

Experience Designer, Mad*Pow
Samantha is a designer, illustrator, and innovator who lives in the gray area where art and science combine. She found her way into experience design through her background as an illustrator and her love of medicine and healthcare. Paintings of bacteria turned into design for kits... Read More →
avatar for Ciara Taylor

Ciara Taylor

Senior Experience Designer, Mad*Pow
Ciara has been an avid gamer since childhood. This childhood love led to her passion for the gaming community and for designing playful experiences. | | Ciara graduated from the School of the Art Institute of Chicago and received a BFA with an emphasis in Designed Objects. She studied... Read More →



Wednesday April 1, 2015 5:00pm - 6:00pm
Main Foyer

5:00pm

HxRefactored Tech Bake Off

Grab a drink and join Amy Gleason, COO of CareSync, during the Wednesday night reception as we dive into how user friendly today’s leading digital health products really are. Compete against fellow attendees in the HxRefactored Tech Bake Off, where you will race to finish a task and receive prizes and giveaways from HxRefactored’s generous sponsors! Think you know your way around web design? Step up and play! We will be exploring products from Pokitdok, Walgreens, SmartStones, MediSafe and more in this interactive (and competitive) Tech Bake Off. 



Moderators
avatar for Amy Gleason

Amy Gleason

Chief Operating Officer, CareSync
Amy Gleason, COO at CareSync, began her career in nursing and quickly found that she loved technology. He love for technology quickly turned to necessity when her daughter was diagnosed with a rare autoimmune disorder. As a caregiver, she had a new role to play in keeping her daughter’s... Read More →

Wednesday April 1, 2015 5:00pm - 6:00pm
Main Foyer

5:00pm

PARTY!
Rub elbows with coders, designers, and other health care nerds at the HxRefactored Kick Off Party.


Speakers


Agenda

 

Wednesday April 1, 2015 5:00pm - 6:00pm
Main Foyer

5:00pm

The Walking Gallery

This event is open to the public. 

The Walking Gallery movement hopes to diversify the source content that is used to create the foundation for patient centered care policy, by infusing art imagery depicting a unique patient history or personal story.

This walking wall of individuals who wear personal patient narrative paintings on their backs is changing minds and opening hearts. They are providing a patient voice, and by doing so, are changing the conversation. 

Join us by wearing your Regina Holliday Jacket at HxRefactored and share your story.


Speakers
avatar for Regina Holliday

Regina Holliday

Patient Advocate and Artist
Regina Holliday is a Maryland-based patient advocate and artist known for painting a series of murals depicting the need for clarity and transparency in medical records. This advocacy mission was inspired by her husband Frederick Allen Holliday II and his struggle to get appropriate... Read More →


Wednesday April 1, 2015 5:00pm - 6:00pm
Main Foyer
 
Thursday, April 2
 

7:00am

Breakfast
Thursday April 2, 2015 7:00am - 8:00am
Main Foyer

8:00am

HxRefactored Day Two Kick-Off
Amy Cueva from Mad*Pow launches Day Two of HxRefactored.

Speakers
avatar for Amy Cueva

Amy Cueva

Co-Founder, Chief Experience Officer, Mad*Pow
Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they’ve created an award-winning agency serving Fortune 500 companies and startups across industries from health to... Read More →


Thursday April 2, 2015 8:00am - 8:10am
Main Stage

8:15am

Steve Krug - Keynote
Steve Krug has been in the usability consulting “racket” for more than 25 years, long enough to meet tons of interesting people and do more than his share of presentations, keynotes, and workshops. But most people know him as the author of Don’t Make Me Think: A Common Sense Approach to Web Usability (400,000 copies in print, now in a thoroughly updated 3rd edition). He'll be talking about what he knows best, Pinky: Why you're crazy if you're not doing usability testing. 

Speakers
avatar for Steve Krug

Steve Krug

Usability Consultant & Author, Advanced Common Sense
Steve Krug has been in the usability consulting “racket” for more than 25 years, long enough to meet tons of interesting people and do more than his share of presentations, keynotes, and workshops. But most people know him as the author of Don’t Make Me Think: A Common Sense... Read More →


Thursday April 2, 2015 8:15am - 8:35am
Main Stage

8:35am

Deborah Estrin - Keynote
Deborah Estrin is a Professor of Computer Science at Cornell Tech and founder of the Healthier Life Hub; she is also co-founder of Open mHealth. Estrin will speak about leveraging mhealth applications and the small data for health management. Her mission in health is to foster modular architecture, standardized data interfaces, and a health tech innovation community as the backplane for a vibrant open ecosystem.

Speakers
avatar for Deborah Estrin

Deborah Estrin

Professor of Computer Science, Cornell NYC Tech
Deborah Estrin is a Professor of Computer Science at Cornell Tech and founder of the Healthier Life Hub; she is also co-founder of Open mHealth. Estrin will speak about leveraging mhealth applications and the small data for health management. Her mission in health is to foster modular... Read More →


Thursday April 2, 2015 8:35am - 8:55am
Main Stage

8:55am

Stretch Break
Get up and move! Robin Zander, from Standord's Design for Dance event, gets the HxRefactored audience up out of our seats for a quick movement break. 

Speakers
avatar for Robin Zander

Robin Zander

Design for Dance, Director
Robin is the Director of Design for Dance, which was founded by BJ Fogg and the Stanford University Persuasive Technology Lab to study and implement dance as a tool to maximize lifelong health outcomes. At HxRefractored Robin hopes turn the study of health and behavior design into... Read More →


Thursday April 2, 2015 8:55am - 9:00am
Main Stage

9:05am

John Halamka - Keynote

John D. Halamka, MD, MS, is a Professor of Medicine at Harvard Medical School, Chief Information Officer of Beth Israel Deaconess Medical Center,  Chairman of the New England Healthcare Exchange Network (NEHEN),  co-Chair of the national HIT Standards Committee,  a member of the Massachusetts State HIT Council, and a practicing Emergency Physician.

As Chief Information Officer of Beth Israel Deaconess Medical Center, he is responsible for all clinical, financial, administrative and academic information technology serving 3000 doctors, 14000 employees and two million patients.     

As Chairman of NEHEN he oversees administrative data exchange in Eastern Massachusetts. As co-Chair of the HIT Standards Committee he facilitates the process of electronic standards harmonization among stakeholders nationwide. 


Speakers
avatar for John Halamka

John Halamka

Chief Information Officer, Beth Israel Deaconess Medical Center
John D. Halamka, MD, MS, is a Professor of Medicine at Harvard Medical School, Chief Information Officer of Beth Israel Deaconess Medical Center,  Chairman of the New England Healthcare Exchange Network (NEHEN),  co-Chair of the national HIT Standards Committee,  a member of the... Read More →


Thursday April 2, 2015 9:05am - 9:25am
Main Stage

9:25am

Geof Williams - Keynote
Geoffrey Williams is Professor of Medicine, with secondary appointments in Psychiatry and Psychology at the Healthy Living Center, part of the University of Rochester’s Center for Community Health. Dr. Williams has an M.D. from Wayne State University and a Ph.D. in Health Psychology from the University of Rochester.  He completed his residency in Internal Medicine in the Associated Hospital Program at the University of Rochester, and fellowships in General Internal Medicine, and Biopsychosocial Medicine. Dr. Williams has over twenty years of practice experience in academic internal medicine and training as a health psychologist.  He has contributed to the development of the Self-Determination Theory (SDT) model for health behavior change; focusing  much of his research career on SDT and its application in interventions for health-related motivation, tobacco dependence treatment, diabetes self-management, adherence to medications, and other health behaviors that are difficult to change.  He has been the recipient of numerous grants including research support from the National Cancer Institute, the National Institute on Drug Abuse, the National Institute of Diabetes and Digestive and Kidney Diseases, Small Business Innovation Research and the National Institute of Mental Health.  He has published over 90 peer-reviewed articles as well as books and numerous book chapters.  He has also presented at over 50 major national professional meetings.

Speakers
avatar for Geoffrey Williams

Geoffrey Williams

Professor of Medicine, University of Rochester Center for Community Health
Geoffrey C. Williams works at the Healthy Living Center, part of the Center for Community Health, at the University of Rochester.  He is also a Professor of Medicine, with secondary appointments in Psychiatry and Psychology.  Dr. Williams has an M.D. from Wayne State University... Read More →


Thursday April 2, 2015 9:25am - 9:45am
Main Stage

9:45am

Developer Challenge Announcement
A Developer Challenge announcement from the Robert Wood Johnson Foundation, including a live Demo from the winning team, CHECKBOOK!

Speakers
avatar for Robert Krughoff

Robert Krughoff

Founder and President, CHECKBOOK
Robert Krughoff is founder and president of Center for the Study of Services/Consumers' CHECKBOOK, an independent, nonprofit consumer organization that was founded in 1974 and has for 40 years published magazines and websites rating services of all kinds, ranging from hospitals and... Read More →


Thursday April 2, 2015 9:45am - 9:50am
Main Stage

9:50am

Design for Health Award Winner
HxRefactored is excited to announce the first annual Design for Health Award! This award showcases the product that provides an amazing user experience for a patient, provider, researcher, or other stakeholder. Enter the competition here

Thursday April 2, 2015 9:50am - 10:00am
Main Stage

10:00am

Coffee Break
Thursday April 2, 2015 10:00am - 10:30am
Main Foyer

10:30am

Care Delivery Innovation: Reinventing Access and Expectations
Today, more and more clinicians are thinking like entrepreneurs, and more and more hospitals are acting like tech companies. They’re re-inventing not only the technology clinicians use every day, but also the services that go with it in order to transform the way care is delivered to patients.  In fact, the year 2014 yielded more companies claiming to be the ‘Uber for Health’ than ever before.  A poll was started at the at the Health 2.0 HQ to tally how many would declare similarity to this new model.  Eleven, it turns out. Or twelve when you count that Uber itself released an on-demand flu shot service shortly after our poll closed.  This session will cover everything from telemedicine and microvisits, to crowd-sourced innovation, and shifting consumer expectation for on-demand everything, health care included. 

Moderators
avatar for Salim Afshar

Salim Afshar

Oral and Maxilliofacial Surgeon, Boston Children's Hospital
Dr. Afshar is passionate about health care delivery and innovation, and brings his background in design, innovation, and engineering into his current work at Boston Children’s Hospital. After studying engineering and physiology at Boston University, he worked as a care coordinator... Read More →

Speakers
avatar for David Chao

David Chao

Director, Industry Solutions, MuleSoft
At MuleSoft David leads the go-to-market strategy and execution in key industry verticals, including financial services and insurance, health care, retail, media/telco and public sector. In his role David is responsible for articulating MuleSoft's value proposition for a given vertical... Read More →
avatar for Stanley Crane

Stanley Crane

Chief Innovation Officer, Allscripts
Stanley Crane serves as Chief Innovation Officer at Allscripts, a leader in health care information technology solutions that advance clinical, financial and operational results.  Stanley’s experience includes roles as Chief Technology Officer, Software Development Visionary and Engineering VP with more than 30 years of leadership and contributio... Read More →
avatar for Andrea Ippolito

Andrea Ippolito

Presidential Innovation Fellow, VA
Andrea Ippolito is a Presidential Innovation Fellow working with the Department of Veterans Affairs. Andrea was a PhD student in the Engineering Systems Division at MIT, co-founder of Smart Scheduling, Innovation Specialist at the Brigham & Women’s Hospital Innovation Hub, and co-director... Read More →
avatar for Joseph Kvedar

Joseph Kvedar

VP, Connected Health, Partners Healthcare
Joseph C. Kvedar, MD, Vice President, Connected Health, Partners HealthCare, is creating a new model of healthcare delivery, developing innovative strategies to move care from the hospital or doctor’s office into the day-to-day lives of patients. He is leveraging information technology... Read More →
avatar for John Moore

John Moore

CEO, Twine Health
John Moore is a physician and technologist passionate about empowering patients to build self-efficacy through dramatically enhanced collaboration with clinician coaches. John is the CEO of Twine Health, a startup focused on improving the experience, clinical outcomes, and cost of... Read More →
avatar for Jim Morrow

Jim Morrow

CEO, Morrow Family Medicine
Dr. Morrow was the first physician to practice on the Northside Hospital Forsyth campus in Cumming, Georgia. Opening the practice in November, 1998, his practice quickly became a “go-to” practice for Forsyth County residents. As with that practice, Morrow Family Medicine will... Read More →
avatar for Yuri Quintana

Yuri Quintana

Director, Global Health Informatics, Harvard Medical School
Yuri Quintana, Ph.D. is focused on developing innovative technologies that empower communities of professionals and consumers to collaborate on a worldwide basis. He is currently Director for Global Health Informatics in the Division of Clinical Informatics, Beth Israel Deaconess... Read More →
avatar for Katherine Rose

Katherine Rose

Internal Medicine, Brigham and Women's Hospital
Katherine is a primary care physician at Brigham and Women's Advanced Care Associates, South Huntington and also a "clinician innovator" through BWH primary care. She spends most of her time taking care of patients and thinking about how they can do that better. Her current projects... Read More →


Thursday April 2, 2015 10:30am - 12:30pm
Commonwealth A

10:30am

Improving Insurance Member Experiences
Attitudes, feelings, and frustrations about health care are often created and framed by insurance experiences. Now Insurance groups are faced with an incredible opportunity—and an increasing mandate—to become true partners in wellness with their members. Improving Insurance Member Experiences will address how we can create product transparency, navigate through complexities, and develop technologies and self-service tools that not only help people gain a better understanding of their coverage, but also improve their health literacy and their wellbeing.

Moderators
avatar for Amy Cueva

Amy Cueva

Co-Founder, Chief Experience Officer, Mad*Pow
Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they’ve created an award-winning agency serving Fortune 500 companies and startups across industries from health to... Read More →

Speakers
avatar for Kunjorn Chambundabongse

Kunjorn Chambundabongse

Vice President, Innovation and R&D, United Healthcare Group
Kunjorn Chambundabongse (KC) is a Vice President of Innovation, Research & Development for UnitedHealth Group, where he is responsible for managing a strategic portfolio and corporate intrapreneurship program focused on disruptive innovation and growth. His organization uses Customer... Read More →
avatar for Heather Hottenroth

Heather Hottenroth

Consumer Experience Strategist, Humana
Heather Hottenroth is a charismatic, transformation leader specializing in establishing and maturing customer experience and innovation capabilities within large organizations. She currently leads Humana’s  associate (employee) experience innovation efforts, in partnership with... Read More →
avatar for Melinda Karp

Melinda Karp

Senior Director, Member Experience Innovations, Blue Cross Blue Shield, Massachusetts
Melinda Karp Is the Senior Director of Member Experience Innovation at Blue Cross Blue Shield of Massachusetts. Ms. Karp and her team, in partnership with leaders throughout the company, are working to develop and implement a comprehensive, strategic and market-leading approach to... Read More →
avatar for Giulia Tollis

Giulia Tollis

Staff VP Enterprise Portals & Mobile, Anthem
Giulia helps Anthem BCBS members make more informed health care decisions through the promotion of online tools across both the web and mobile space. On a day to day she drives continuous product capability enhancements that are based upon consumer research/feedback, while maintaining... Read More →



Thursday April 2, 2015 10:30am - 12:30pm
Commonwealth C

10:30am

Design Integration and Collaboration
Moderators
avatar for Adam Connor

Adam Connor

VP, Organizational Design and Training, Mad*Pow
Adam Connor is obsessed with the creative process. And with stories. No matter how utilitarian a tool may seem, at its core lies a story. Uncovering that story is the key to a successful design. As a Designer with Mad*Pow, Adam uses his design and illustration talents, 12+ years of... Read More →

Speakers
avatar for Wilma Chan

Wilma Chan

Emergency Medicine Physician, Brigham and Women's Hospital
Currently in the program for Technology, Innovation and Education at Harvard Graduate School of Education earning a Masters in Education. Fellow in Emergency Ultrasound and staff at the Department of Emergency Medicine at Brigham & Women’s Hospital. Goal and mission: to introduce... Read More →
avatar for Lorraine Chapman

Lorraine Chapman

Director, Health Care User Experience, Macadamian
Lorraine plays a pivotal role in harmonizing end user needs, client expectations, and current technology. She leads clients in identifying product opportunities, conducting research, and planning UX strategy and growth. Her ability to grasp the subtle dynamics of business context... Read More →
avatar for Geoff Parker

Geoff Parker

Director, Healthcare Software Development, Macadamian
Geoff thrives on working with clients to identify and deliver creative solutions for their individual needs. He's coming to HxRefactored to talk about how the Internet of Things is changing what we traditionally think of as possible and how that influences the design process to create... Read More →
avatar for Magga Dora Ragnarsdottir

Magga Dora Ragnarsdottir

Experience Design Director, Mad*Pow
Magga Dora’s mantra is that the world can be made a better place, one experience at a time. She is happy to share her passion for technology to anyone who’s willing to listen – and even those who aren’t. We guess that’s why she’s frequently asked to speak about the topic... Read More →
avatar for Justin Williams

Justin Williams

Product Manager, DaVita
Justin manages the roadmap, user research, usability studies, and user experience design for a Falcon Physician, an emerging electronic health record app for Nephrologists. A proponent of better products and better product management, he works to create simple solutions that work... Read More →


Thursday April 2, 2015 10:30am - 12:30pm
Commonwealth B

10:30am

Man, Mind, Machine: Behavior Change in the Digital Age
Every day, people struggle to manage illness, chronic conditions and incorporate preventative health activities into their busy lifestyles. How can we leverage learning across disciplines — from health care, psychology and behavioral economics to computer, systems and product design — to transform people’s motivations, attitudes, and behaviors? At HxRefactored we will take a deeper look at behavior change to explore how science, theory, and evidence can better inform the way health care products and services are created, designed, and implemented.

Moderators
avatar for Dustin DiTommaso

Dustin DiTommaso

SVP, Behavior Change, Mad*Pow
Dustin merges design with motivational psychology and technology to help people change their lives. At Mad*Pow, Dustin is involved with the study and application of behavioral science, motivational psychology and human-computer interaction to the design of technology-assisted behavior... Read More →

Speakers
avatar for Kyra Bobinet

Kyra Bobinet

CEO, engagedIN
Dr. Kyra Bobinet devotes her life to cracking the code of WHY we engage in our health. At HxRefactored, Kyra will be sharing cross-disciplinary insights from medicine, neuroscience, and design on why we don't do what we know we should do, and how we can. She will disclose lessons... Read More →
avatar for Sebastian Deterding

Sebastian Deterding

Designer, Author, Educator, Gamification Research Network
Sebastian Deterding an interface designer who thinks deeply about persuasive and gameful design. An internationally recognized researcher and user experience expert, Sebastian heads the Gamification Research Network and is co-editor of The Gameful World. He is interested in how code... Read More →
avatar for Dan Pardi

Dan Pardi

Founder and CEO, Dans Plan
An entrepreneur and researcher focused on facilitating health behaviors, Dan conducts research in both sleep neurobiology and cognitive neuroscience at Stanford University and the University of Leiden. He is the CEO of Dan's Plan, a health-behavior technology company that helps people... Read More →
avatar for Steve Wendel

Steve Wendel

Behavioral Social Scientist, HelloWallet
Steve the founder of the Action Design Network, a non-profit which teaches members how use behavioral economics and psychology in product design. His is the author of Improving Employee Benefits, which shows HR practitioners how to help employees take action on their benefits, and... Read More →


Thursday April 2, 2015 10:30am - 12:30pm
Ballroom C

10:30am

Beyond The Bracelet: Sensors, Wearables, and Hardware
On your wrist, attached to your phone, stuck directly on your skin, or even implanted, wearables and hardware quickly became the darling of digital health in 2014.  In this track session we’ll look at the front-runners and how form and function meet for increasingly non-invasive technologies in the hands of consumers.

Moderators
avatar for Indu Subaiya

Indu Subaiya

CEO and Co-Founder, Health 2.0
Indu Subaiya is the co-host, Executive Producer and CEO of Health 2.0, the leading conference and media platform for digital health technology. Her guests have included Jillian Michaels, Elizabeth Cohen, Clay Shirky, Tim O’Reilly, Thomas Goetz, Aneesh Chopra and hundreds of other... Read More →

Speakers
avatar for James Dietrich

James Dietrich

Developer Program Manager, Aldebaran
Founded in 2005 and headquartered in Paris, Boston, Shanghai and Tokyo, Aldebaran Robotics designs, produces, and commercializes humanoid robots with the aim of contributing to the well-being of humans. Their flagship robot NAO (pronounced NOW) is an autonomous, fully programmable humanoid, and is the most widely used humanoid robot for academic, special education and resear... Read More →
avatar for Jessica Floeh

Jessica Floeh

Lead Healthcare Experience Designer, Intel
Jessica Floeh is Lead Health care Experience Designer on a team at Intel that rapidly designs and prototypes health care product and solution concepts, from low to high fidelity. She drives a user-experience methodology that facilitates collaboration to improve healthcare with technology. At... Read More →
avatar for David He

David He

Co-Founder and Chief Scientific Officer, Quanttus
David He is a Co-founder and the Chief Scientific Officer of Quanttus, where he works on new ways for sensors, algorithms, and data insights to transform how we view personal health. David holds a PhD and a master’s degree from MIT in electrical engineering with a minor in biomedical... Read More →
avatar for Scott Mackie

Scott Mackie

VP, Experience Design, Quanttus
Scott is a designer and engineer specializing in human-centered experiences that create a new digital and physical experience around wearable technologies that enable prediction and inspire prevention. Scott joined Quanttus from his role as a Health Practice Lead at IDEO, where he... Read More →
avatar for Drew Schiller

Drew Schiller

CTO and Co-Founder, Validic
Drew Schiller has spearheaded the creation of several successful business ventures, including, most recently a company leading the charge in digital health interoperability. In 2010, Drew Schiller co-founded Validic and currently serves as the company's CTO. Validic is the health... Read More →


Thursday April 2, 2015 10:30am - 12:30pm
Ballroom D

10:30am

Free The Data: Access, Sharing, and Security
Moderators
avatar for Shahid Shah

Shahid Shah

CEO, Netspective
Shahid Shah is a Government 2.0, Health IT, Medical Device Integration software expert with over 22 years of technology strategy, software engineering, entrepreneurship, speaking, and writing experience. He is a consultant to various federal agencies on IT matters and helped design... Read More →

Speakers
avatar for Vaibhav Bhandari

Vaibhav Bhandari

Director of Product Management, Optum
Vaibhav Bhandari is a seasoned software professional with quirky interests in mixology, mountaineering and bicycle touring. He is currently Director of Product Management with Optum, a subsidiary of United Health Group, and an author with O'Reilly. Previously, he has led the software... Read More →
avatar for Nikolai Schwertner

Nikolai Schwertner

Lead Software Engineer, SMART Platforms
Nikolai is a lead software engineer in the team working on the SMART on FHIR platform enabling substitutable medical apps integration with EMR systems. His presentation will provide an overview of the technology and demonstrate SMART in action. Nikolai's passion is designing cutting... Read More →
avatar for Mark Scrimshire

Mark Scrimshire

Entrepreneur in Residence, U.S. Dept of Health and Human Services, CMS
A Health Data and Cloud Application Ninja. Passionate about Health and driven to empower organizations and consumers to connect with better health, wellness and vitality. Currently on Assignment at the US Department of Health and Human Services (HHS) working with the Center for Medicare... Read More →
avatar for Aaron Seib

Aaron Seib

CEO, National Association of Trusted Exchange


Thursday April 2, 2015 10:30am - 12:30pm
Ballroom E

12:30pm

Lunch
Thursday April 2, 2015 12:30pm - 1:30pm
Main Foyer

1:30pm

Innovations in Cancer Care
With Innovations in Cancer Care we’re bringing together a group of experts from diverse disciplines to discuss the future of Cancer care.  Hear from patient, pharma, tech, and entrepreneurial perspectives as they not only address the gaps and problems in current cancer care, but more importantly, the opportunities in front of us. 

Moderators
avatar for Jack Whelan

Jack Whelan

Research Advocate, Patient Advocate
Years ago Jack was diagnosed with a rare, incurable blood cancer which research then indicated a five-year outlook for symptomatic patients requiring treatment. With a troubling diagnosis in hand, Jack turned his career as a Wall Street Research Analyst in Information Technology... Read More →

Speakers
avatar for Laura Chavaree

Laura Chavaree

Founder, CALLIOPY Health
Laura Chavaree is the founder of Calliopy, a platform for Oncology professionals, to simplify navigation and activation of financial assistance options for people facing cancer. Prior to founding her company, she was a Commercial Director at Genentech. She led the team responsible... Read More →
avatar for Ophelia Chiu

Ophelia Chiu

Design Strategy & Innovation Head, Memorial Sloan Kettering
Ophelia Chiu’s most recent work has focused on development of an in-house design innovation group, exploration of telehealth technology and implementation of strategic initiatives. Her passions are around bringing the best patient experience to implementation, helping to spread... Read More →
avatar for Amy Li

Amy Li

Founder, Dance4Healing
Amy Li leads the integrative health startup, Dance4Healing, which inspired by her own fight against stage IV cancer, utilizes artificial intelligence and behavior design to connect dance teachers to patients, recommend personalized music and dance, and create dance buddies and patient... Read More →
avatar for Jamie Thomson

Jamie Thomson

Senior Experience Designer, Mad*Pow
Jamie is inspired to change the world through research-driven design. At Mad*Pow, she helps clients craft a clear vision for the future of their products and services, and then execute on that vision through elegant interaction design and robust information architecture. She takes... Read More →


Thursday April 2, 2015 1:30pm - 3:30pm
Commonwealth C

1:30pm

Medication Adherence: Programming More than a Reminder
The number of people who skip or avoid taking medication, despite the dangers and the profound effects, is astounding. How can we move beyond the notion that a reminder really ought to be enough, and instead design for the true, intrinsic challenges of medical adherence? In Medication Adherence, we’ll discuss the complex social, economic, political, and technical challenges patients face when taking medication to battle illness and manage chronic conditions, and explore ways that empathetic, human-centric design can inform products and programs to truly improve medical adherence.

Moderators
avatar for Dustin DiTommaso

Dustin DiTommaso

SVP, Behavior Change, Mad*Pow
Dustin merges design with motivational psychology and technology to help people change their lives. At Mad*Pow, Dustin is involved with the study and application of behavioral science, motivational psychology and human-computer interaction to the design of technology-assisted behavior... Read More →

Speakers
avatar for Andreas Forsland

Andreas Forsland

Founder and CEO, Smartstones
Andreas Forsland is the founder and CEO of Smartstones, the world's first platform and wearable device for sensorial communication based on touch and gestures. Smartstones is currently working with organization and consumers in the areas of Autism, ALS and Aging. Prior to Smartstones... Read More →
avatar for Jon Michaeli

Jon Michaeli

EVP, Marketing and Business Development, MediSafe
Jon brings together a keen understanding of market dynamics and consumer behaviors and psychologies to develop and evolve innovative new products. Jon’s company, MediSafe, helps people integrate healthier behavior into their daily lives through a cloud-enabled mobile medication... Read More →
avatar for Dimple Rao

Dimple Rao

Senior Product Manager, Walgreens
Dimple leads the Digital Pharmacy Product team at Walgreens.  She is responsible for driving digital innovation to improve adherence, build consumer engagement and overall, provide a seamless omni-channel experience for Walgreens patients to get, stay and live well.  Dimple has... Read More →
avatar for Ken Savin

Ken Savin

Advisor, Clinical Innovation, Eli Lilly and Company
After getting his Advanced Bachelor’s Degree from Occidental College, Ken received his Ph.D. from the University of Utah in 1996 and came to Lilly in 1998 from the Memorial Sloan Kettering Cancer Research Center as a senior organic chemist.  He has worked projects as a medicinal... Read More →


Thursday April 2, 2015 1:30pm - 3:30pm
Commonwealth A

1:30pm

Organizational Design: Achieving Efficiency and Investing in Growth
Designing better products begins by designing better teams, systems, and workflows. How can we be more human-centric in the way we structure and run organizations? In Organizational Design, we explore ways to foster innovation by building better teams, training and inspiring people, helping them use new tools to work together, identify problems and break down silos that stop progress, and how to sell new ideas and approaches up the ladder to decision makers.

Moderators
avatar for Adam Connor

Adam Connor

VP, Organizational Design and Training, Mad*Pow
Adam Connor is obsessed with the creative process. And with stories. No matter how utilitarian a tool may seem, at its core lies a story. Uncovering that story is the key to a successful design. As a Designer with Mad*Pow, Adam uses his design and illustration talents, 12+ years of... Read More →

Speakers
avatar for Chris Avore

Chris Avore

Associate Vice President, Nasdaq
At Nasdaq Chris manages a team of over 25 product designers spread across 3 countries, 8 states, and 3 different product lines. Together they design and develop high fidelity prototypes that define the vision of the Nasdaq software product portfolio. Our products serve investor relations... Read More →
avatar for Liz Boehm

Liz Boehm

Experience Innovation Network Director, Vocera
Liz’s life work is to restore dignity and respect to the healthcare experience. In her current role as Experience Innovation Network Director at Vocera Communications, she helps organizations drive improvements in how patients access the system, navigate while there and connect... Read More →
avatar for Lisa Welchman

Lisa Welchman

President, Digital Governance Frameworks, ActiveStandards
In a 20-year career, Lisa Welchman has paved the way in the discipline of digital governance, helping organizations stabilize their complex, multi-stakeholder digital operations. Lisa’s focus centers on understanding and interpreting how the advent and prolific growth of digital... Read More →


Thursday April 2, 2015 1:30pm - 3:30pm
Ballroom C

1:30pm

Data Insights: Mining, Modeling, and Visualization
Data is useless if it fails to inform, which is precisely what data experts are furiously working on: turning raw informatics into meaningful narratives that begin to shift our standards. From the individual to the population level, data is leading both policy and better decision making in the clinical sphere.

Moderators
avatar for Chuck Freedman

Chuck Freedman

Director, Vertical Insights, Mashery
Chuck Freedman is Director of Platform Strategy for Mashery’s Strategy Services team, dedicated to driving platform success for APIs across all industries. His roots in API success include the emergence of modern web APIs in 2005, leading development on Yahoo! Maps platform. Chuck... Read More →

Speakers
avatar for A. J. Loiacono

A. J. Loiacono

Chief Innovation Officer and Co-Founder, Truveris
A.J. Loiacono is a co-founder of Truveris. In his current role as the Chief Innovation Officer, his responsibilities include product development, strategic planning and enterprise partnerships. A.J. is a serial entrepreneur and has fifteen years of experience in the software development... Read More →
avatar for Mark Silverberg

Mark Silverberg

Health Data Solutions Architect, Socrata
Mark is the technical leader behind Socrata's initiatives on behalf of high-profile public sector organizations such as the Centers for Medicare and Medicaid Services, Centers for Disease Control, and many other clients to help them manage, share, and explain their data more effectively... Read More →
avatar for Dan Unger

Dan Unger

Director of Analytics, Health Catalyst
In Dan’s current role he leads a team of BI developers that leverage Health Catalyst's Enterprise Data Warehouse (EDW) to create and implement applications utilized by healthcare leaders. His team delivers financial applications that present complex healthcare finance data in timely... Read More →


Thursday April 2, 2015 1:30pm - 3:30pm
Ballroom D

1:30pm

Seamless Sharing: Physician Databases and Referral Management
From clarity on qualifying in-network physicians and referrals, to Medicare and Medicaid services, physician databases are struggling to offer it's users a seamless interface. Often taken for granted by patients, physicians are left with enough disparate leaps in data connectivity to make your head spin. Join Seamless Sharing: Physician Databases and Referral Management to hear from developers who are working furiously to untangle the inefficiency in the current system. 

Moderators
avatar for Lisa Maki

Lisa Maki

CEO, PokitDok
After a temporarily disabling accident, and months of frustrating rehabilitation, Lisa Maki founded PokitDok, a platform designed to empower members, employees, and other patients to easily and consciously shop for high-value care. Lisa joins HxRefactored to share how PokitDok has... Read More →

Speakers
avatar for Nate Gross

Nate Gross

Co-Founder, Doximity
Dr. Nate Gross is the co-founder of Doximity, the leading physician network used by more than 50% of US doctors. He holds an M.D. from Emory University School of Medicine and an M.B.A. from Harvard Business School, and serves on the advisory board for the Institute for Pediatric Surgical... Read More →
avatar for Ashish Patel

Ashish Patel

Programmer, CareSet
Ashish is a co-founder of CareSet and DocGraph (open-source community). At CareSet, he and his team, including Fred Trotter, are providing increasing transparency into the health stack with a visual health system reporting tool called Patch.  There, the focus is on developing quantitative approaches to launch value-based ca... Read More →
RT

Russell Tevis

Senior Director, The Advisory Board Company
avatar for Julie Yoo

Julie Yoo

Co-Founder and Chief Product Officer, Kyruus
Julie is a Co-Founder of Kyruus and serves as the company’s Chief Product Officer. She was previously the VP of Clinical Product Strategy at Generation Health, where she oversaw the development of the company’s clinical programs and data analytics platform. Julie also led the... Read More →


Thursday April 2, 2015 1:30pm - 3:30pm
Commonwealth B

3:30pm

Coffee Break
Re-caffinate with your new HxRefactored friends on the way to the main stage for the final Panel and closing Keynote.

Thursday April 2, 2015 3:30pm - 4:00pm
Main Foyer

4:00pm

Jared Spool - Keynote
Jared founded and runs one of the foremost design and user experience think tanks in the world. He's been working in the field of usability and design since 1978 before the term 'usability' was associated with computers. Leveraging in-depth research findings based on user observation, Jared helps clients understand design problems and create websites that increase customer satisfaction and loyalty. He is author of Web Usability: A Designers Guide and co-author of Web Anatomy: Interaction Design Frameworks That Work

Speakers
avatar for Jared Spool

Jared Spool

Founding Principal and Author, User Interface Engineering
Jared founded and runs one of the foremost design and user experience think tanks in the world. He's been working in the field of usability and design since 1978 before the term 'usability' was associated with computers. Leveraging in-depth research findings based on user observation... Read More →


Thursday April 2, 2015 4:00pm - 4:30pm
Main Stage

4:30pm

Consumer Experience Innovation - Panel
Today a new experience economy is emerging, where we no longer peddle products but create integrated experiences that address people’s overarching health needs. It might be a simple blood-pressure check during a pharmacy visit to refill a prescription that leads to a new diet which prevents heart attack. Experts on this panel debate the landscape of shared objectives, share how their respetive organizations are forging new partnerships, and are delivering innovative care  models for an ever tech-savvy consumer. 

Moderators
avatar for Alexandra Drane

Alexandra Drane

Co-Founder & Chairman, Eliza Corporation
Alexandra is the co-founder and Chairman of the Board of Eliza Corporation, and Engage with Grace.  She is obsessed with using technology to help people of all walks of life be happier, healthier, and more productive. She believes the definition of health should be broadened to include... Read More →

Speakers
avatar for Elliot Cohen

Elliot Cohen

CTO, PillPack
Elliot is a scientist at heart, an engineer by training and a vocal advocate for transparent, customer-empowered healthcare. He graduated from UC Berkeley and has an MBA from MIT’s Sloan School of Management. Elliot has played key engineering roles at both healthcare and non-healthcare... Read More →
avatar for Joan Kennedy

Joan Kennedy

VP, Consumer Health Engagement, CIGNA
Joan Kennedy currently leads Consumer Health Engagement for Cigna. She actively partners and engages with senior leadership and stakeholders to set Cigna's Consumer Health Engagement strategy. She is also responsible for all of Cigna's clinical customer and client touch points, including... Read More →
avatar for Lisa Maki

Lisa Maki

CEO, PokitDok
After a temporarily disabling accident, and months of frustrating rehabilitation, Lisa Maki founded PokitDok, a platform designed to empower members, employees, and other patients to easily and consciously shop for high-value care. Lisa joins HxRefactored to share how PokitDok has... Read More →
avatar for Jeff Makowka

Jeff Makowka

Director, Thought Leadership, AARP
Jeff has over fifteen years’ experience in strategic consulting and market research. For more than half of that time, he has been focused on the wants and needs of the 50+, both domestically and internationally. As Director in AARP’s Thought Leadership group, Jeff helped to launch... Read More →
avatar for Christi Zuber

Christi Zuber

Director, Innovation Consultancy, Kaiser Permanente
A nurse with a passion for design – is the director of the Innovation Consultancy at Kaiser Permanente. She has been with Kaiser Permanente since 2001 in roles that have encompassed finance, strategy, facilities design, and her current position in the Innovation Consultancy, which... Read More →


Thursday April 2, 2015 4:30pm - 5:30pm
Main Stage

5:30pm

Julian Treasure - Keynote

Julian Treasure is a sought-after and top-rated international speaker. Collectively his five TED talks on various aspects of sound and communication have been viewed an estimated 14 million times.

Julian’s book Sound Business is the seminal work on creating intentional, effective business sound, now in its second edition and also published in Japanese. He has been widely featured as a sound and communication expert in the world’s media, including TIME Magazine; The Economist; The Times; TV and radio in the UK, US, Canada, Australia and Netherlands, as well as many international trade and business magazines and websites.

Julian is founder and chairman of The Sound Agency, a UK-based consultancy that asks and answers the question: “How does your brand sound?”. TSA helps clients such as Harrods, Nokia, BP, Marks & Spencer, Helm Bank (Colombia), Waldorf Astoria and many major shopping malls across Europe to grow their business by optimising the sounds they make. The agency specialises in creating effective and appropriate organic soundscapes for branded spaces.

Julian now draws on his 10 years of experience in optimising sound for brands to deliver memorable and transformative keynotes and workshops on personal communication and sound branding. His topics include: the hidden effects of sound and noise on us all; how to improve your conscious listening; how to master powerful speaking (including public speaking); how to optimise sound for a brand or business; and how to design sound environments for health, productivity and better relationships. His talks can transform business communication effectiveness, yet they also profoundly engage audiences at a personal level. The innovative use of sound in his talks makes them visceral and potent experiences that are always very highly rated by delegates.

Julian’s vision is to make the world sound beautiful, by helping individuals to make and receive sound consciously, and companies to discover that good sound is good business – which is fortunately true, as The Sound Agency has shown. TSA has installed innovative generative soundscapes in Harrods’ new Toy Kingdom (winning the Gold Audio Branding Award in 2012 for this work), made the front page of the Wall Street Journal with a crime-reducing urban soundscape in Lancaster, California, and has proved that sound can increase retail sales, customer satisfaction and brand value. The agency is now the undisputed world leader in assessing and transforming sound in shopping malls.

Before The Sound Agency, Julian founded (in 1988), grew and sold (in 2003) leading UK customer magazine publisher TPD Group, during which time he was chairman of the UK’s Association of Publishing Agencies, a director of the Periodical Publishers Association, chairman of PPAinteractive and chairman of the UK government’s Digital Content Forum. In 2002 he received the PPA Chairman’s Award for services to the UK magazine publishing industry.

Julian is a Liveryman of the Worshipful Company of Marketors and a member of the Marketing Society. He is a long-time musician, and remembers with affection his two BBC John Peel sessions (the bands were Transmitters and Missing Presumed Dead) – and playing live to 18 million people on the final of the UK’s X Factor precursor, New Faces. Julian was educated at St Paul’s School, London and at Gonville & Caius College, Cambridge. His interests include music, sound, golf, technology, and Italy.


Speakers
avatar for Julian Treasure

Julian Treasure

CEO, Master of Sound
Julian Treasure is a sought-after and top-rated international speaker. Collectively his five TED talks on various aspects of sound and communication have been viewed an estimated 14 million times. | | Julian’s book Sound Business is the seminal work on creating intentional, effective... Read More →


Thursday April 2, 2015 5:30pm - 5:50pm
Main Stage

5:50pm

Closing Remarks
Amy, Indu, and Matthew share their most memorable moments from the past two days. 

Speakers
avatar for Amy Cueva

Amy Cueva

Co-Founder, Chief Experience Officer, Mad*Pow
Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they’ve created an award-winning agency serving Fortune 500 companies and startups across industries from health to... Read More →
avatar for Matthew Holt

Matthew Holt

Co-Chairman and Co-Founder, Health 2.0
Matthew Holt, Co-Chairman, spent the 1990s learning from the best to be a health care futurist at Institute for the Future, and a survey researcher at Harris Interactive. In the early 2000s he spent time at a PHR start-up, but since he’s been the Founder of (and now occasional author... Read More →


Thursday April 2, 2015 5:50pm - 6:00pm
Main Stage