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avatar for Dan Berlin

Dan Berlin

Managing Director, Experience Research
Dan performs both traditional and novel user experience research techniques. All Mad*Pow's client engagements are varied; Dan helps determine which research activities are the most appropriate and will collect the most usable data for a particular project.

After seven years working with hard-to-use interfaces in technical support, Dan found his User Experience design calling after participating in a usability study. Dan enrolled in the MBA+MS in HumanFactors in Information Design program at Bentley University. After graduating from Bentley, Dan spent two years at an interactive agency performing usability and neuromarketing research studies. For the latter research, Dan investigated eye tracking and biofeedback methodologies, and has presented extensively on these topics.

Dan is an active member of the Usability Professionals Association, holds a BA in Psychology from Brandeis University, and is particularly interested in visual space perception.

My Speakers Sessions

Wednesday, April 1